Business

THE MODERN PLAYBOOK FOR SPONSORSHIP & CASH FLOW by Aaron Fraser

THE MODERN PLAYBOOK FOR SPONSORSHIP & CASH FLOW by Aaron Fraser

The Action Sports Guide 2.0 by Aaron Fraser is a modern, no-nonsense playbook for athletes, creators, and enthusiasts in motorsports, powersports, and extreme sports. Designed for anyone passionate about riding—whether amateur or professional—it offers a clear path to turning that passion into profit. Fraser dismantles myths about sponsorships, showing how to become a valuable marketing partner, not just a free-gear seeker. Readers learn how to build a brand, grow an audience, and activate sponsorships that drive real business results. The guide also covers financial fundamentals, including tax strategies and business structures tailored to the action sports world. Combining insider experience with actionable tactics, this book empowers readers to fund their sport, reduce financial stress, and create sustainable opportunities. It’s the essential roadmap for riders who want to ride more and hustle smarter.

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I Should Be Dead . . .: Instead They Call Me The Godfather by Sören Sörbo Samuelsson

I Should Be Dead . . .: Instead They Call Me The Godfather by Sören Sörbo Samuelsson

Every life is rich with stories… and some people know how to tell them and transform them into nuggets of inspiration!
Have you ever had the thought that you shouldn’t be here? That the decisions you’ve made could very easily have cost you your life?

Sören Sörbo Samuelsson has… and that he’s here to tell the story is nothing short of a miracle.

Born in Sweden in 1947, he has had a life filled with stories—many of which should have ended with a headstone.

The stories he tells show every side of what it is to be human, taking you through the full gamut of emotions and giving honest windows into the good, the bad… and the downright genius!

With a creative and practical mind, Samuelsson has invented dozens of tools that have shaped the modern window cleaning industry, earning him the title of Godfather in the field—which is a surprising twist from some of the stories leading up to that point!

This captivating memoir, part personal history and part business inspiration, is here to show you one man’s extraordinary journey through life… and you’re going to be immersed from the get-go!

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The Manager’s Dilemma – How to Empower Your Team’s Problem-Solving by Irial O’Farrell

The Manager’s Dilemma – How to Empower Your Team’s Problem-Solving by Irial O'Farrell

Managers typically tend to excel at problem-solving so end up with a lot of problems on their desk, waiting to be sorted out, while their team often pass over issues that they should be able to resolve themselves. Unwittingly, a dynamic arises with the manager becoming overloaded.

Based on the author’s own experiences, both as a manager, leadership facilitator and executive coach, this book:
– articulates the dilemma that many managers face
– explores acceptable reasons for issue escalation
– explains how to design an effective problem-solving objective, based on your team members likely starting point
– reflects on common manager mindsets that result in disempowered teams
– provides insights into how best to introduce the new approach

How does less work landing on your desk and an empowered team sound to you? You’ll be freed up, allowing you to focus on more exciting and value-add projects; your team will be better able to deliver their work while also being able to take on additional projects. All of you will benefit from greater exposure and enhanced career opportunities.

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